Privacy Policy

 

Website Privacy Notice

Last updated: July 30, 2025

This is the privacy notice of Cells4Life Inc. In this document, “we”, “our”, or “us” refer to Cells4Life.

We are a company registered in Delaware. Our registered office is at 8 The Green, Suite B, Dover DE 19901, USA.

Introduction

This notice is to inform you of our policy regarding all information that we record about you. It sets out the conditions under which we may collect, use, and share any information that we collect from you or that you provide to us. This notice covers information that could identify you (“Personal Information”) and information that could not.

We take the protection of your privacy and confidentiality seriously. We understand that all visitors to our website are entitled to know that their Personal Information will be used only for the purposes intended by them and will not accidentally fall into the hands of a third party. We undertake to preserve the confidentiality of all information you provide to us.

If you are not in agreement with any part of this privacy notice, your only recourse is to leave our website immediately.

This policy is intended to comply with applicable United States privacy laws.

1. Scope of This Notice

This privacy notice applies to information we collect:

• On this website.
• In email, text, and other electronic messages between you and this website.
• When you interact with our advertising on third-party websites and services, if those applications or advertising include links to this notice.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by us or any third party.

Any third party, including through any application or content that may link to or be accessible from the website.

2. Information We Collect and How We Use It

We collect several types of information from and about users of our website, including information defined as Personal Information under applicable law.

2.1 Information You Provide to Us

We collect Personal Information directly from you when you voluntarily provide it to us. The primary ways we collect this information are:

• When you request a free information kit: We collect identifiers such as your salutation, name, email address, and cell phone number, as well as your expected due date and hospital zip code.
• When you enroll in our services (checkout): We collect all the information from the info kit form, plus additional identifiers such as your home zip code and full address, and commercial information related to your purchase. We also collect information about your relationship to the baby and the mother’s name if you are not the mother.

The categories of Personal Information we collect directly from you include:

• Identifiers: Such as a real name, alias, postal address, email address, telephone number, or other similar identifiers.
• Commercial Information: Including records of products or services purchased, obtained, or considered.
• Geolocation Data: Such as hospital and home zip codes, which provide your approximate physical location.
• Health-Related Information: Such as your pregnancy due date.

2.2. Information We Collect Automatically

As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This includes:

• Internet or Other Electronic Network Activity Information: We record requests by your web browser to our servers for web pages and other content. This includes information about your browsing history, interaction with our website, your IP address, your Internet service provider, and information about the software you are using to browse our site (such as browser type, device type, and screen resolution).
• Cookies and Tracking Technologies: We use cookies and similar technologies to collect this information. For more details, please see Section 5, “Cookies, Tracking Technologies, and Interest-Based Advertising.”

2.3. How We Use Your Information

We use the information that we collect about you or that you provide to us, including any Personal Information, for the following purposes:

• To Provide Our Products and Services: To fulfill our contractual obligations to you, including processing your enrollment, arranging for collection and transportation of your sample with our medical courier, and managing your account.
• To Communicate With You: To respond to your inquiries, send you the information kit you requested, provide you with information about our services, and send you transactional communications related to your account.
• For Marketing and Advertising: To provide you with information about products and services that may be of interest to you. We may use information collected automatically to display advertisements to our advertisers’ target audiences. For information on how to manage your preferences, see Section 5.
• To Improve Our Website and Services: To analyze website usage and trends, to understand our audience and their preferences, and to improve the functionality and user experience of our website.
• For Security and Legal Compliance: To protect the security and integrity of our website, to prevent fraud, to enforce our terms and conditions, and to comply with applicable legal and regulatory obligations.

3. How We Share and Disclose Your Information

We may disclose or share your Personal Information with the following categories of third parties for the business purposes described in this notice:

• Service Providers: We share information with third-party companies and individuals that perform services on our behalf. This includes our payment processor for handling transactions, the accredited laboratory that processes and stores your sample, and the medical courier service that transports the collection kit.
• Advertising and Analytics Partners: As described in Section 5, we may use third-party advertising and analytics partners to help us with marketing and to analyze website traffic.
• In the Event of a Business Transfer: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction as permitted by law and/or contract.
• To Comply with Law: We may disclose your Personal Information if we believe in good faith that such disclosure is necessary to comply with a legal obligation, such as in response to a court order, subpoena, search warrant, or other lawful request by public authorities.
• To Protect Our Rights: We may disclose information to protect and defend the rights, property, or safety of Cells4Life, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

4. Your Choices Regarding Your Information

We believe in providing you with meaningful choices regarding the Personal Information we collect.

• Accessing Your Information: You may request access to the Personal Information that we maintain about you.
• Correcting Your Information: You have the ability to request that we correct any inaccurate Personal Information that we maintain about you.
• Deleting Your Information: You may request that we delete Personal Information that we have collected from you, subject to certain exceptions (for example, to complete a transaction you requested or to comply with our legal obligations).

How to Make a Request:

To make a request to access, correct, or delete your information, please contact us by either:

• Emailing us at: info@cells4life.com
• Calling us at our toll-free number: (844) 800-0145

Only you, or a person legally authorized to act on your behalf, may make a request related to your Personal Information. We will need to verify your identity before processing your request.

5. Cookies, Tracking Technologies, and Interest-Based Advertising

Our website uses cookies, which are small text files placed on your device, and other similar tracking technologies. We use these technologies to:

• Track how you use our website for analytics purposes.
• Record whether you have seen specific messages we display.
• Enable certain functionalities of the website.
• Deliver interest-based advertising (also known as targeted or behavioral advertising).

You can manage your preferences for these technologies through our cookie consent tool. You can also set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

6. Data Security and Retention

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our website. Any transmission of Personal Information is at your own risk.

We keep your Personal Information only for as long as required by us to:

• Provide you with the services you have requested;
• Comply with other law, including for the period demanded by our tax and regulatory authorities;
• Support a claim or defense in court.

7. Automatic Renewal and Subscription Payments

Our storage services may involve an annual storage fee that is subject to automatic renewal. By enrolling in our services, you may agree to a recurring payment plan.

• Terms of Renewal: Your subscription for annual storage will automatically renew each year for a subsequent one-year term unless you cancel it in accordance with the cancellation policy provided in your client agreement.
• Disclosure of Terms: The amount of the recurring annual fee, the billing frequency, and the cancellation policy will be provided to you via the basket page before you complete your enrollment: there will be a link to your Service Agreement with the information.
• Consent and Cancellation: We will obtain your express, affirmative consent to the automatic renewal terms before processing your payment. A confirmation of your enrollment, including the renewal terms and information on how to cancel, will be included in your Service Agreement. You may cancel your subscription at any time by contacting our customer service team.

8. Information Concerning Children

Our website is not intended for or directed at children under the age of 16. We do not knowingly collect Personal Information provided by children under 16 on our website. If you are under 16, do not use or provide any information on this website. If we learn we have collected or received Personal Information provided by a child under 16 on our website without verification of parental consent, we will delete that information.

9. Third-Party Websites

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Notice

We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records and to review this page periodically for any changes.

11. How to Contact Us

If you have any questions or complaints regarding our privacy policy or practices, please contact us at:

Email: info@cells4life.com